In 2022 Americans spent more than $8.3 Billion on hot dogs and sausages in US Supermarkets.
Los Angeles residents consume more hot dogs than any other city (about 30 million pounds), beating out New York and Dallas.
Chicago's O'Hare International Airport consumes SIX times more hot dogs, 725,000 more than Los Angeles International Airport and LaGuardia Airport combined.
On Independence Day, Americans will enjoy 150 million hot dogs, enough to stretch from D.C. to L.A. more than five times.
During peak hot dog season, from Memorial Day to Labor Day, Americans typically consume 7 billion hot dogs. That’s 818 hot dogs consumed every second during that period.
Los Angeles Dodger fans consumed 2.7 million hot dogs in 2019. Across the major leagues, fans enjoyed 18.3 million hot dogs during the 2019 season.
The Size and Scope of the U.S. Hot Dog Market
Supermarkets and school cafeterias, restaurants and concession stands hot dogs are served everywhere. And while it is difficult to offer a single precise answer as to the number of hot dogs sold and consumed each year, one thing is for sure: the market is more than a foot long.
The following information is comprised of retail scanner data at supermarkets and grocery stores and by estimates as to the number of hot dogs sold at places where barcodes are not used, such as corner stores, sporting events, carnivals, fairs and restaurants.
Retail Sales
Retail sales in major markets are collected when products are scanned at the checkout counter. Scanners read bar codes on uniform-weight products, like a package of ten to the pound branded wieners. The Nielsen Company records data of this kind.
According to data for the year 2022, 916.9 million pounds of hot dogs were sold at retail stores. That number represents more than $3 billion in retail sales.
Ballpark Consumption
According to the Council's 2020 survey of hot dog and sausage consumption at major league ballparks in the United States, ballparks sold 19.4 million hot dogs this season. The baseball fans love of the hot dog is why all top ten hot dog consuming cities host MLB teams. This information is based on sales data for the previous year and expected attendance for the upcoming season.
Trends and Facts
Sales of hot dogs remain strong throughout the United States. Sales remained relatively steady at the retail level, and other venues continue to post high sales as well, including airports, restaurants and ballparks.
Driving sales is the popularity of high protein foods and interest in natural and organic products. New products available are mostly brand favorites reformulated with a reduced fat content or increased protein content. New products in flavors such as honey and brown sugar, barbeque, Cajun, spicy and teriyaki have hit the market in the last few years. According to consumer research, convenient packaging, preparation and usage information are high priorities.
Consumers with larger households made up of older children in the Midwest and south continue to be the highest consumers of refrigerated packaged meat products. Sixty percent, mostly older consumers, of people surveyed said they preferred all beef hot dogs. Younger consumers preferred other products such as pork and chicken.
The vast majority of hot dogs are of the skinless variety, cooked inside a cellulose casing that is removed prior to packaging. Some hot dogs are produced in natural casings that are not removed, these feature the characteristic “snap" that many people enjoy. Most hot dogs are sold eight to a pound. Approximately 35 percent are offered in 10 to the pound packages.
While the hot dog is a popular entree across the country, consumption does vary by region. According to sales data for 2022, New Yorkers spent more money on hot dogs in retail stores ($111.2 million) than any other market in the country. Residents of Los Angeles came in second with $95.9 million spent on hot dogs.
The summer months between Memorial Day and Labor Day continue to make up the “hot dog season." Hot dog producers estimate that an average of 38 percent or $614 million of the total number of hot dogs are sold during this time. Ten percent of annual retail hot dog sales occur during July, which is designated as National Hot Dog Month.
Experts believe sales of the entire refrigerated processed meat category will continue to grow in the future.
Sources: The Nielsen Company
The Size and Scope of the U.S. Sausage Market
Sausages are enjoying unprecedented sales in the United States, as new flavors, convenient products and many great tasting old standards have enjoyed steady category growth.
Retail sales of sausages in major markets are collected by aggregating products scanned at the checkout counter or through scanner wands used in some households. Scanners read bar codes on uniform-weight products, like a package of ten to the pound branded wieners. The numbers are tracked by reporting companies. Scan data collected in homes is projected across the population. However, many sausage products are sold as "random weight" items, meaning retail packages are not of uniform weight and often not tracked by scanners.
Dinner Sausage
According to figures for 2022, dinner sausage sales were nearly 1.2 Billion pounds, with dollars spent exceeding $5.3 billion. Breakfast sausage sales comprised more than 416 million pounds and $2 billion in sales.
When it comes to sausage at ballparks, the San Francisco Giants were the sausage kings in 2019 with 450,000. The Giants are followed by Chicago Cubs with 400,000 and the Boston Red Sox with 327,500. Overall, fans consumed nearly four million sausages in 2019.
Unfortunately, there is a limited amount of data available about the sales of sausage in other foodservice outlets. However, foodservice sales of breakfast and dinner sausages are substantial.
Source: Refrigerated dinner sausage and breakfast sausage figures based on data collected during the calendar year of 2022, by The Nielson Company
Demographics
Dinner sausage consumption is fairly uniform throughout various income levels, while lower income families consume the most breakfast sausage.
Larger families eat the most breakfast and dinner sausage, as do younger families, with sausage consumption leveling off considerably for senior citizens.
New York led the way in sales of dinner sausage with dollar sales of $181.9 million. Los Angeles and Chicago were the second and third largest markets with sales of $163.6 million and $131.5 million, respectively.
Sausage consumption also varies by season. Dinner sausage sales reportedly peak during the summer months, with dollar sales accounting for nearly one-third of annual sales. Breakfast sausage sales peak during holiday months from November through January.
